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Business Planning
Mission drives Objectives drives Strategies drives Tactics - and none exists independently.
Objectives
Corporate or Business Objectives will invariably exist in a large company and they wouldn't develop a marketing plan without this. They will normally define the company aims over the next couple of years and will set objectives for the big and broad issues like sales turnover, profit, return on capital, time scales etc - and marketing objectives will then be designed to achieve these overall goals.
Smaller companies may not need such a heavyweight plan and often there's no discernable difference between the business and marketing objectives.
Nonetheless it is essentail to have a short statement or description of what a company is and what it is striving to achieve.
Strategy & Planning
Often, managers and entrepreneurs are too busy to devote enough time to reviewing their mission and objectives or to undertaking strategic planning. They will have spent considerable time and effort perfecting a new concept but will have devoted less energy to understanding the needs of the users, customers and channels of distribution.
But strategic planning is essential. And we can help you do this. We’ll talk with you about your vision and business strategy needs. Then we translate them into a realistic, objective, deliverable corporate strategy.
Our approach is to tackle every feasibility study and business plan from the perspective of the customer to ensure that the new business concept can meet real customer needs and generate a return on investment.
Our business planning process will help you:
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Assess the current position: starting from where you are is the first step in getting to where you want to be |
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Identify the appropriate strategies: bespoke solutions to your specific needs |
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Establish realisable goals: put in place the ABC of goal-setting — making it achievable, believable, conceivable |
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Provide a full strategic management support service: as your out-of-house ‘in-house’ team we will be available to help you steer through the changes you need to make to meet your objectives |
And we’ll provide:
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An overview of your market - mapping out your needs and how best to fulfil them.
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Perspective on your competitors - checking your offer, seeing what you do well, realising what you can do better.
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Understanding of business dynamics - exploring business cycles and realising how to optimise your business position. |
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A comprehensive SWOT analysis - putting your company’s strengths, weaknesses, opportunities and threats into context - an invaluable tool for strategic planning.
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Guidance on processes and procedures - helping you set in place the systems to ensure that the strategy is delivered effectively.
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Prompt planning for increased profits - putting in place a business strategy which can enhance your chances for a better bottom line.
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The Business Plan
Whatever the size of your business, specific, objective, strategic planning support can provide the crucial difference which will mean that resources are concentrated constructively, energies are focused creatively and the outcome is fully profitable over the long term.
A business plan is an essential part of your business strategy for three primary reasons:
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It gives business owners a current assessment of the business as well as a roadmap for the future. |
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It helps a business grow, both organically and through outside funding. |
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It is essential to have an up to date business plan in order to secure financing, ranging from an overdraft facility or bank loan to venture capital funding. |
The methodology for preparing the Business Plan is relatively straight forward and we recognise that similar processes are used by others.
The difference for a client will be the quality of the background and expertise of the consultants who will undertake the work. Our teams are led by experienced commercial directors who have achieved success in business before becoming consultants.
Our process involves initial briefing, desk and internet research, original research, stakeholder consultation, analysis, identification of the options, presentation of findings with recommendations and the preparation of the Business Plan to meet the requirements from the brief.
We deploy teams with a breadth of experience generally containing both sector specialists and non specialists to add balance and to transfer concepts
and knowledge from other disciplines. Our most positive feedback tends to occur as a result of this multi talented team approach.
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Business Planning