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M.O.S.T. Analysis
Strategic planning is at the heart of business success, and at the heart of strategic planning lie key tools such as a M.O.S.T. analysis. PHC can carry out a M.O.S.T. analysis which will help clarify your:
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Mission: where you intend the business to go |
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Objectives: the key goals needed to achieve your mission |
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Strategies: the options open to you to achieve your goals
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Tactics: how to put these strategies into action |
It may be that your planning needs are very specific. Perhaps you have a product, a process, a service — and you need outside, expert help to ensure that you catch your market at exactly the right time in exactly the right way.
The key is for this whole process to hang together from top to bottom and also in reverse. From the top, clarifying the mission drives the objectives which creates strategic options which forces tactical actions to be taken. From the bottom, every action at tactical level should help to make the strategies work, all strategies should help to achieve the objectives, and all the objectives should take the business towards the mission.
Businesses fall into many traps by attempting to tackle business strategy internally, these are just a few:
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Getting distracted from moving the business forward by day-to-day actions or demands from customers, suppliers and competitors |
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Failing to clarify where it wants to get to and in what timescale |
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Omitting to get Board and management agreement to this mission
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Not clarifying the key objectives that need to be reached (and in what timescale) for the mission to be successful
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Not getting external and objective assistance in analysing the strategic options available to satisfy the key objectives
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Missing out the strategy stage altogether by going straight from objectives to tactics which leads to a lot of "dead ends"
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Not ensuring that everything done at tactical level helps to ensure success of the strategies |
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Failing to properly define timescales, responsibilities, monitoring and control procedures to ensure that implementation moves forward at the necessary speed |
External Strategic Planning helps companies avoid these traps and keeps the business moving forward with a sense of urgency and in a clear direction which "hangs together" from Director to shop floor level.
We can provide on-the-spot support and guidance for the length of the project, from when it is a twinkle in the eye right through the launch and up to its successful signing off. We can guide you through putting in place the strategic management process that will seek to ensure your product or service has the right backing, the right positioning and the right promotion to provide sustainable success
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Business Planning