If you don't know where you're going, any road will lead you there

In order to convert ideas into strategies, and strategies into action, you need a Marketing Plan. This would include a full evaluation of client and competitor analysis, product and pricing strategies, market segmentation and positioning strategies as well as clearly targeted promotional, exhibition and PR activity. Marketing can be very cost effective providing it is focused properly, and the Marketing Plan provides that focus.

The main areas covered in a Marketing Plan include the following:

•    Marketing mission

•    Sales promotion strategies
•    Marketing audit

•    Internet marketing strategies
•    Market segmentation

•    Trade show strategies
•    Positioning strategies

•    Public Relations strategies
•    Marketing mix

•    Overall marketing objectives and strategies
•    Product and branding strategies

•    Marketing tactics, time scales and responsibilities
•    Pricing strategies

•    Marketing budgets
•    Channels of distribution

•    Monitoring and control procedures
•    Advertising strategies

•    Implementation methods


If you would like to know more about our business strategy services contact us today on 01256 468600 or email us @ This e-mail address is being protected from spambots. You need JavaScript enabled to view it .