New Product Development - the lifeblood of future prosperity

We have in-depth New Product Development (NPD) and New Product Introduction (NPI) expertise across a wide range of industry sectors. We know the theory and the practice both as consultants and as industry practitioners.  One of our senior team started his career in industrial R&D and has collaborated with academic and other institutions internationally.

The key to new product success is the customer - and ensuring you meet their needs and desires. We help clients listen to the voice of the customer and to analyse and convert this into a development programme - often using Quality Function Deployment.

We have practical experience of Technology Transfer and we can assist with complex project management up to and including product launch using multiple international channels.

Having launched hundreds of products into dozens of markets, we know that not all markets have the same requirements and that what is acceptable and works in one industry can often back-fire elsewhere.

We also realise some industries are unaware of cost effective practices common elsewhere.

We provide sector specific experts but also have wide ranging business experience and can add fresh insight from other industries - helping you and your products be perceived as distinctive.

The more sophisticated the industry the more important proactive R&D becomes, effectively seeking to embed company experts into customer developments.

We can tailor our support to suit the sophistication, aspirations and esources of our clients from blue chip to small family businesses and charities.