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Newsflash

 

The knowledge to apply best practice solutions across the sectors

 

The Private, Public and Third sectors are driven by different aspirations and aims.  But they all share the same overarching objectives:

satisfying customers

striving for efficiency
being cost-effective

Effective management, lean structures and effective marketing are as critical to the local authority introducing change as they are to the charity expanding its retail operation as they are to the company selling its widgets or service.  And good things learned and developed in one sector can often be successfully adapted and applied in another.

We know this because we have specifically developed a team which is not only multi-disciplinary but is multi-sector too.  This enables us to, for instance, introduce third sector organisations to some of the most effective private sector business development practices, to share the good disciplines of the public sector - of which there are many - with the private sector and so on.

Our multi-disciplinary team is, in effect, an expert think tank in a wide range of subjects and markets gained working for organisations in the public, private and third sectors.

Private Sector Businesses

 

We help clients to increase sales, improve profits, manage risk and make business success more certain. We help large corporates and smaller companies including established family businesses and start-up entrepreneurs.


We develop business, commercial, marketing and communication plans based on a thorough understanding of customers’ needs and the objectives and capabilities of the client. We can draw upon many years experience gained in various markets - manufacturing and services and business-to-business and consumer.

 

Public Sector Organisations


The public sector has some of the most difficult marketing and communication challenges of all. Understanding what the public, businesses and staff think and feel is more important than ever.

We help public sector organisations understand and communicate with all of their stakeholders. By using many of the commercial techniques of `marketing' and communication we can help public bodies understand needs and deliver results.

Third Sector Organisations - Charities and Social Enterprises


Risks are increasing as public funding reduces, competition for funds increases and tendering and commissioning evolve - blurring the boundaries between the voluntary and public sectors.

 

But customer service and efficiency are now expected to at least match any other sector.

We help not-for-profit organisations focus on achieving their outcomes through identifying and meeting the needs of all stakeholders.

We develop robust plans taking into account the special and complex needs of the sector and helping to tackle what is arguably a more difficult management challenge than any other sector.

We have been helping the 3rd sector since 1990. One of our senior team has worked at director level in the sector and is currently supporting the formation of a new national charity working with the embryonic board of trustees.



 

 


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Home Multi Sector Expertise

News

 

Marketing is a management tool, not just spin or PR


The idea that marketing and public relations is all about changing people's perceptions is not completely accurate.

Read more

 

Fascinating though Dragon's Den is,

 

aren't you amazed how much time and money some people commit to an untested, untried idea.

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Lazy, bureaucratic, slow, incompetent, slothful and much more

 

Words all too frequently heard to castigate the public sector.

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Contact Us

the PETER HEATH consultancy Ltd

1 The Street, Frensham, Farnham GU10 3DZ
(Registered Office)

Telephone:
+44 (0)1256 468600
E-mail: mail@phcmarketing.com

Also at:


Venture Court
Valley Way, Enterprise Park
Swansea SA6 8QP

Telephone:
+44 (0)1792 794163
E-mail: mail@phcmarketing.com

www.phcmarketing.com

Registered in Wales
No: 2390584

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