The very substantial benefits of outsourced marketing

Outsourcing has become a key business service to companies of all shapes and sizes. It can save money, provide consistency of input and improve efficiency.

The key to identifying what can be profitably outsourced is to consider what is your company mission and what are your core ‘expertises’ and skills - and don’t outsource these. They are the elements that will define your difference, your culture, your character and you don’t want anyone changing these.

But there will be many other skills that can enhance and support your own core skills - and which are unaffordable as permanent fixtures in your company.  These are the things to consider for outsourcing.

This way you can add high quality input for as long or short as you need it - and get quality advice for a fraction of the cost of employing someone.

And outsourced marketing is a prime contender.

You may already use external assistance to provide individual tools of marketing such as advertising, web design, design and print, email marketing, writing and distribution of press releases and others.  And there are many and varied skills in these.

But the real benefit of outsourced marketing is that it provides expert and sustained management and monitoring of your marketing strategy and ensures constant and effective implementation - often the main stumbling block for SME’s.  And, unless you’re a Unilever, Coca Cola or Shell it is virtually impossible to have sufficient expertise in-house.

Outsourcing obviously costs money.  But it is invariably highly cost effective and has some very significant additional benefits which will impact on everything a company does:

• Sustained efficiency and effectiveness. We do marketing all the time.  So we know what to look for and the best ways to do things. Improving efficiency and saving owners, managers and other key staff significant time. Leaving them to focus on core tasks.

• Integration. We provide a single resource and integrated process that seamlessly pulls all marketing functions together and assumes responsibility for the overall marketing function.

• Maintenance of momentum. Crucial projects can become stalled for lack of time, attention and resource availability. We make sure this doesn’t happen as we have the responsibility to keep things moving.

• An outside perspective. An always available and all-important objective viewpoint. It’s very possible for in-house departments to become too close to the business - too involved to be able to step back and analyse strategies from the customer’s perspective

• In-house marketing support. Even if a company has its own marketing department we can enable new or delayed projects to progress

• Communication neutrality. We have no preconceived ideas or favoutite communication channels.  Everything is on the table.

• Avoid training. We are a trained and skilled team ready to hit the ground running. No need for internal training or to wait for employees to build experience

• Breadth of expertise. We can put the appropriate specialists on to any aspect of the project and it can be scales according to need.

• Breadth of services. We have strategic alliances and tried and tested agreements with other specialists.  We've already done everything needed to develop an effective and reliable supply chain if needed.

We work as outsourced marketing directors and marketing department - and cover every element you may require - from research, market identification, market analysis, marketing strategy to all aspects of communicating the proposition, writing and design, web design & development, print, email marketing and press releases.

We’ll explain more if you call Jeff on 01256 468600 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it